Rihanna is expanding her Fenty empire.
The style icon has announced that her new skincare line Fenty Skin will launch on July 31. Taking to Instagram, she shared the big announcement with her millions of followers.
“Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!!” she captioned the post, which included a video of Rihanna using one of her new skincare products.
It’s been rumored that Rihanna was launching a skincare line when a trademark was filed for Fenty Skin in March 2019. The trademark included medicated and non-medicated skincare, soap, body care and personal care products, as well as as kits, tools, and applicators.
Customers who sign up online will receive early access to Fenty Skin products starting July 29, two days before the public launch.
Rihanna recently hinted at her expansion into the skincare world. “Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide,” she told British Vogue in March.
Fenty Skin is the latest addition to the ever-growing Fenty portfolio. In 2017, the singer launched Fenty Beauty, which reportedly made $100 million in sales in its first 40 days. In 2018, she introduced her lingerie line Savage x Fenty. Last year, she teamed up with LVMH to launch her own fashion brand, Fenty.