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The Source |24-Year-Old CEO, Jocelyn A Rivera, Launches An Integrative Membership To Demystify the Music Industry

Itsrosegold_Admin | June 16, 2020

Introducing you to Jocelyn A Rivera, the 24-year-old founder of The PressPlay Agency. Jocelyn is a creative marketing strategist, artist manager, event curator, and all-around respected operator in the New York City entertainment scene – from coffee shops showcases to full-fledged marketing campaigns and brand activations.

She leverages her deep-rooted network and diverse experience in music and media to elevate PressPlay’s artist and brand partners with powerful messaging, visuals, and events. In line with the company’s mission of bridging the gap between independent and industry, her latest initiative is an integrative monthly membership for up-and-coming artists and managers to get exposure to the music business, network with industry executives, and learn new skills like business management and digital marketing.  (to be followed by an accompanying smartphone app) designed to unlock the doors to the music industry.

Jocelyn manages popular Highbridge artist, Don Q, and helped to launch the careers of Brooklyn drill phenoms, Sheff G and Sleepy Hallow. She has created partnerships and deals with an impressive list of brands and labels including DefJam, Empire, Live Nation, Sony, Atlantic, SiriusXM, RocNation, Hot97, Power 105, and more. She was also featured in the Nike Women’s Campaign, The Hype Magazine, and was the subject of a REVOLT for Brands: Hip Hop Influencer Profile. You can read more about PressPlay’s past clients and events, current projects, and new offerings on the newly revamped website

Currently, Jocelyn has her eyes set on growing the list of PressPlay offerings. In addition to a new selection of branding products. As well as adding music industry professionals to her weekly Instagram live segment called Split Sessions.

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Story time ! Tylerrrr drive the car i can’t breathe lmaoo my stomach is spinning … her girll what’s wrong ?! : bro i think this mixer is going to terrible ! Not that many people confirmed they were coming and all i keep getting is people saying they can’t ohhh my goddd who did i think i was throwing a mixer in a state I’ve only been to twice 🙃 phones going off “where are you where are you” volunteers show me a video NO ONES THERE , that’s it imma just walk and pass out on the way @naturalistic__ : Jocelyn relax you got this!! Mad people going to pull up you planned you got this!! I pull up the venue an hour and some change late and it looks AMAZING camera flashing interviews going press outlets chatting !! I just want to thank everyone who reached out to volunteer , my awesome cousin who made sure i was sane 😂😂 @rhondarox on the set , @ashleymarleyjames for hosting @caseysempire for putting me in contact with Spadey at @artworkksstudios for the space @chefphyliciarenae for the delicious cheese cake all the amazing publications that came through @iamsino & @mssolostar with the AMAAAAZING FOOTAGE AND RECAP VIDEO and Ofcourse @Daysnatchers for taking a chance on me and my brand Be sure to book @pressplayagency for your next event or press mixer 🖲 I DO NOT OWN RIGHTS TO THIS MUSIC

A post shared by Jocelyn A Rivera (@jocelynarivera) on

COVID-19 has the future of entertainment in the air, but Jocelyn’s grind will help her prevail.

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